Even sign companies need the ‘ole WWW

Signmakers, Ltd. building in 1984.

Signmakers, Ltd., circa 1984

A little over thirty years ago I, (Eric Sheler, owner) threw my hat into the proverbial ring and started a sign company with my older brother. More a partnership of convenience than love, it ended after nine years – so it goes. Fast forward another 24 years and here I am, with a great team and a blessed business! It’s been a great ride so far and I look forward to many more to come.

Current photo of Signmakers building.

Signmakers, Ltd., circa 2016

So, in the early to mid 90’s free AOL disc’s arrived in the mailbox like fruit flies around a week old apple in the sun. Dial up Internet service was viral before we knew what viral was. I consider my self an early adopter of technology but may have been a little slow on the uptake in this area.


Sometime shortly after the turn of the century Signmakers, Ltd. got its first website thanks to Linda at Encore Web Design. Suffice it to say, it has been one of the best decisions we could have made, then and since. We were definitely not viral but finally on the WWW. Full of photos and a simple message, we began to reach more customers with less financial output and that was a good thing.


Eric Sheler, Owner with dogs Levi (left) and Cooper (right)

Eric Sheler with Levi (l) and Cooper (r)

Sorry yellow pages, your days were numbered when the Pentagon’s ARPANET (Advanced Research Projects Agency Network) was cut loose to those geeks at Stanford, MIT, etc. and natural techie progression took place. 

Man those yellow books are tiny now. Have you seen’em lately? But I digress.

This article is the first of many on our new website designed and implemented by my lovely wife Michelle from Sheler Design. Chock full of photos, a scalable interface, mobile friendly, maps, educational material… it’s got all the right stuff and we are proud of how it turned out. Please browse all the pages. Stay a while; Google loves that kind of thing.

Our articles, hopefully, will contain useful and insightful information about the sign industry without drying out your brain with details, statistics, data charts, graphs, inside jargon, tutorial meandering, gut wrenching, boring and mind bending, time wasting material. You get the picture. You can get that kind of stuff in any grocery store check out lane magazine.

We’ll do it straight -forward, in our own style – dry humor and a fact or two thrown in to make it legit. Hold onto your proverbial hats people.