Category: Education

  • Even sign companies need the ‘ole WWW

    Even sign companies need the ‘ole WWW

    A little over thirty years ago I, (Eric Sheler, owner) threw my hat into the proverbial ring and started a sign company with my older brother. More a partnership of convenience than love, it ended after nine years – so it goes. Fast forward another 24 years and here I am, with a great team and…

  • What the heck is a channel letter?

    What the heck is a channel letter?

    A standard channel letter is a three-dimensional graphic sign element. Its channel is fabricated from sheet metal, most often aluminum since it will not rust. A flat sheet of aluminum is typically cut on a table by a computer-controlled router. This creates the back of the channel and is the basis for the letter shape. The sides of the channel…